Home Forums Circularity 5) FROM LIZ FOOTE: Koalas benefit from a “but” headline.

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    Liz Foote is the brains of Story Circles. Based in Maui, involved in ocean conservation, she is the head trainer and runs all the organizational details for the trainings. She sent this article last week about a flap that arose on Twitter over the issue of koala conservation in Australia. Last spring the Australian Koala Foundation proclaimed the koala “functionally extinct” which helped light a fire (in a land currently filled with fire) that raised $1 million for them. The only problem is biologists pointed out that koalas are super-abundant throughout Australia and not even close to threatened. The New Scientist sort of revised the headline by basically saying, “Not functionally extinct, BUT in trouble.”

    Is this sort of fund raising ethical?