Home Forums Circularity RANDY OLSON: SESSION 5: “The ABT in Politics” — Overall thoughts

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      Randy Olson


      Great session, keep the comments and questions coming.

      On Monday I talked about Christopher Vogler’s iconic book, “The Writer’s Journey.” After re-reading the 14 page Preface that I talked about, I’ve decided it’s such an important piece of writing that I’m just going to email the pdf of it to all of you for you read over the weekend if you’re interested. It’s really great.

      Here’s some answers to questions …



      Julie Claussen: The Dobzhansky Template, the Christmas Tree, the One Thing are all shades of the same horse – yes?

      Great observation, Julie. Yes, pretty much — basically two tools (Dobzhansky, Xmas tree) to help you find the One Thing. Which kinds of underscores how difficult the challenge is, and leads to this great comment from Evelyn.

      Evelyn Wight:
      It takes courage to select and stick to a “one” narrative when you live in complexity.

      Absolutely. Keep thinking about what I say — “Narrative is Leadership.” Just saying, “We’re gonna do EVERYTHING!” isn’t leadership. You have to pick a singular direction.

      Albertha Joseph-Alexander:
      The D-template helps you to come to writing your ABT framework with greater clarity. It’s like a good funnel to start to writing.

      Great comment — love the term, “funnel” to think about the Dobzhansky (or Bob Jansky).



      Lianne Allen-Jacobson:
      For the narrative index, have you counted the number of THEREFORES to see if documents tend towards DHY?

      Hi Lianne (and Marky Mark) – The usefulness of counting words is somewhat of a function of their frequency. As you saw with the World Bank reports, the word “and” is a really good index because it is used so much. “But” becomes a little more marginal because first, it’s not as common, and second, there’s a number of synonyms used a lot, BUT … it’s still pretty reliable, especially when combined with “and” in the Narrative Index (BUT/AND).

      However … (another word of contradiction), things are just too sparse when you get to “therefore.” Two reasons for that. First, the word is pretty uncommon. If you look at the Wikipedia page you see that it’s not even in the Top 100. Also, you see that “so” is number 41, but it’s only sometimes used as a force of consequence. And most important, most discussions seem to ratchet through a lot of agreement, contradiction, agreement, contradiction, while only occasionally coming to consequence/synthesis. All of which leads to no point in trying to quantify it.



      TIM WATKINS: Does NI explain why some social media posts go viral? I”m wondering about the two Bakersfield doctors who surging in popularity with misinformation about COVID and shutdown orders.

      That was a real mess what those two guys did. They are not epidemiologists. They run Urgent Care facilities in Bakersfield, did a little bit of COVID-19 testing, then extrapolated their opinions into the pronouncement that much of the public is desperately wanting(from ANY medical voice) — that the pandemic is over with. Epidemiologists were so horrified by their stunt that they convinced Youtube to remove the video of their press conference.

      As to why it went viral, it’s a simple case of “arouse and fulfill.” The mass audience was hyper-aroused, searching for this one specific message, ready to accept it from literally anyone with even marginal credentials. These guys delivered it, that was all it took for LOTS of people, including a couple of my friends to fall for it.

      Keep in mind what I’ve said before — if the audience is “aroused” — meaning they’re in the INNER CIRCLE — they don’t need ABT structure.

      Here’s the CNN account.



      Christina Dorado:
      Is there an app for practicing the skill of ABT?

      Christina – no app so far, but this is the purpose of the Story Circles idea — the value of pulling together 5 people who are versed in the ABT Framework to work on ABTs using the basic principles we’re practicing in the ABT Build sessions.

      The next best thing to Story Circles is what Liz is working on pulling together — some sort of meeting place for folks after we’re done on May 11.

      I have a general question here: what is it that we want to be able to do, know and apply following this course with the ABT?

      The one and ONLY goal of the course, as well as Story Circles, is the development of, “narrative intuition.” I delve into this in detail in, “Houston, We Have A Narrative.” It’s the goal of getting yourself to the point where you’re no longer thinking of the words in your head, but rather sensing the three forces at work (Agreement, Contradiction, Consequence) as you read, write and present material.

      As the Vogler book makes clear, it takes a lifetime to master this, and even then, no one is ever perfect at it (especially in a rapidly changing society), but you gotta start somewhere, which is what this is all about.



      Lianne Allen-Jacobson:
      How do you approach titles? Should they be mostly A, B, or T?

      Great question, Lianne. What do YOU think? Seriously. Let me know your thoughts. Anyone else, too.


      Robert McLachlan, in an email, asked if I would share a few of my favorite non-fiction books that relate to what we’re talking about. Here’s ten that I have loved over the ages. They’re all pretty old, and somewhat dated in some cases, but they’re all brilliantly written and made big impressions on me over the years.

      1 THE POWERS THAT BE – American media history in the 20th century through 4 individuals

      2 AMUSING OURSELVES TO DEATH – pretty much predicted Trump

      3 ECONOMICS OF ATTENTION – the shift from substance to style in our society

      4 FUTURE OF THE PAST – is history becoming useless trivia?

      5 NEGOTIATING WITH THE DEAD – Margaret Atwood, great writer on writing

      6 IN SEARCH OF EXCELLENCE – a landmark book in the 80’s that is about narrative at its core

      7 ADVENTURES IN THE SCREEN TRADE – one of the greatest screenwriter/storytellers ever

      8 STORY – Robert McKee, the screenwriting guru’s bible

      9 LOSING GROUND (Pulitzer nominated) – why environmentalism became a mess, by my hero Mark Dowie

      10 THE SHALLOWS – what the internet is doing to our brain



      James Spencer:
      Steve Jobs commencement speech – awesome abt

      Awesome example. Here it is, folks. I recommend you copy and paste into your word processor, then do the color coding exercise — identifying each sentence as a simple statement of AGREEMENT (blue), a statement of CONTRADICTION (red), or a statement of CONSEQUENCE (green). I have no idea what you’ll find, but it should be interesting and will be a good exercise of the narrative part of your brain.

      I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories.

      The first story is about connecting the dots.

      I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

      It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: “We have an unexpected baby boy; do you want him?” They said: “Of course.” My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.

      And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents’ savings were being spent on my college tuition. After six months, I couldn’t see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn’t interest me, and begin dropping in on the ones that looked interesting.

      It wasn’t all romantic. I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned Coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

      Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and sans serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.

      None of this had even a hope of any practical application in my life. But 10 years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it’s likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backward 10 years later.

      Again, you can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

      My second story is about love and loss.

      I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents’ garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.

      I really didn’t know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down — that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

      I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

      During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the world’s first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple’s current renaissance. And Laurene and I have a wonderful family together.

      I’m pretty sure none of this would have happened if I hadn’t been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.

      My third story is about death.

      When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.

      Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

      About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn’t even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor’s code for prepare to die. It means to try to tell your kids everything you thought you’d have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.

      I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I’m fine now.

      This was the closest I’ve been to facing death, and I hope it’s the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

      No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

      Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

      When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960s, before personal computers and desktop publishing, so it was all made with typewriters, scissors and Polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: It was idealistic, and overflowing with neat tools and great notions.

      Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: “Stay Hungry. Stay Foolish.” It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

      Stay Hungry. Stay Foolish.

      Thank you all very much

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