THE ABT FRAMEWORK APPLIED TO MARKETING: A 6 PART COURSE
The cost of this course is $100 total which covers all six sessions. Before paying, we need you to provide:
1) CONTACT INFO – enter into the form below.
2) YOUR ABT:
You must enter a one sentence ABT (And, But, Therefore) in the form below. It can be for anything you want, but probably best and most productive if it’s a project you’re involved with. This will be the ABT that will be shared with the class on the day you are selected to be one of the 5 ABT’s that Park Howell and Dr. Olson will work with in the ABT Build part of the session.
To get a clear idea of how the ABT Build exercise works, take a look at this blogpost about an ABT Build session last fall at a super-computing conference. Listen to a bit of it and you’ll get a feel for how it works. For more details you can read, “Houston, We Have A Narrative.”
Please make sure it’s only one sentence (it can be lengthy) and for clarity, uses the three words: AND, BUT, THEREFORE.
We’ll notify you at least a day before your session to confirm you’ll be present for it. If at that point you want to submit a revised ABT it will be no problem. We just want to have at least this first one for now.
Also, don’t sweat it too much on writing this first ABT! The whole purpose of the Build Session is to improve on what you’ve got. There will be no destructive criticism — it’s all about using the ABT Framework to strengthen the narrative core of what you want to communicate.
3) PAYMENT – After submitting, you will receive a confirmation email and be redirected to our payment site.